"When a client asks for a screenshot... a mocked up one is almost like lying to the client. Screenshot implies that you are going on to your computer,
or the device, you are finding the ad live, and you are providing proof that it ran. To do otherwise, I think agencies would lose confidence that they
were being shown something in the real world."
"Third-party verification is necessary just from a transparency perspective, an integrity aspect of what this industry is doing and moving forward -
all legitimate. There is real value in agencies and advertisers knowing that their target is actually being hit. Anything we can do to prove that is just
"Our goal is to verify that the ad is running in the placements that we purchased. If somebody had sent us a mock and we were under the assumption
that was an actual screenshot, we would probably stop doing business with them."
"The Media Trust was why I didn't have a problem. Aside from the productivity that we saved, we were at the same time going through the MRC certification
process, and we could use that and say, OK, The Media Trust is one of our checks."