The Media Trust leads with proven experience and deep domain expertise
The Media Trust is a global leader in monitoring and protecting the online and mobile advertising ecosystems. Leveraging its physical presence in more than 500 global cities, the Company's proprietary website, mobile application, ad tag and third-party content scanning technology provides continuous, non-stop protection against malware, site performance issues and data leakage, which leads to lost revenue and privacy violations.
Through its 24/7 monitoring, detecting and alerting services, the company also provides comprehensive quality assurance of an ad campaign's technical and creative components, supporting display, rich-media, video, search and mobile advertising.
In addition, The Media Trust's technology provides automated line-item verification and life-of-campaign verification management for online, mobile and search advertising campaigns with geographic and behavioral targeting. This industry-leading technology ensures tens of thousands of media buys in over 40 countries are executed correctly every month, reducing discrepancies, errors and make-good scenarios in-flight.
More than 500 publishers, ad networks, exchanges, agencies and corporate enterprises from across the online and mobile ad ecosystems - including 40 of comScore's AdFocus Top 50 websites - rely on The Media Trust's suite of continuous, non-stop monitoring, detecting and alerting services to protect their website, their site visitors, their revenue and, most importantly, their brand.
Proven Leadership in Malware Prevention and Advertising Technology
The Media Trust's leadership team has deep roots in malware prevention, site operations and the ad tech industry that dates back to the late 1990s. This includes a robust understanding of the technology needed to serve web pages as well as the ad execution chain for both online and mobile advertisements.
In 2005, leading online publishers asked Chris Olson and Dave Crane, The Media Trust's co-founders, for help in developing a systematic way to verify whether an online ad published on the right page location to the right audience and at the right time. Tired of the cost and hassle associated with expensive 'make goods', publishers were desperate for a way to automate this process.
Olson and Crane responded by releasing Media Verifier, which has grown to be the largest automated line-item verification and life-of-campaign verification management system for online, mobile and search advertising campaigns. Since then, the Company has continued to respond to clients' needs with the release of services for malware prevention, data protection, mobile apps and websites, and ensuring quality assurance across all ad tags.