Media Scanner for Ad Tags

Media Scanner for Ad Tags prevents malware, data leakage and QA issues

The constant threat of ad tag-based malware and data leakage
Serving a single online or mobile ad requires many different third-parties, with each outside entity representing a potential entry point for malware, data leakage and site performance issues. Subsequently, without continuous inspection of all ad tags served to a site, compromised or malfunctioning ad tags can easily harm the site and the site visitor's user experience, negate a brand's ability to monetize its own website audience data, cause privacy violations, damage a brand's reputation and, ultimately, impact revenue. Compromised or malfunctioning ad tags also have the ability to run afoul of any government-issued consumer protection regulations.

With a physical presence in more than 500 major cities located across six continents, Media Scanner, The Media Trust's proprietary scanning technology, detects and analyzes every ad tag served by an ad network and exchange or served to an ad-supported website, sending real-time alerts when a compromised or malfunctioning ad tag is detected. More specifically, the Media Scanner service provides:

  • Malware prevention
  • Resolution services for ad-serving business partners
  • First-party data protection
  • Creative policy enforcement

Malware prevention
The Media Trust's Media Scanner prevents ad tag-based malware or malvertising from harming your network, exchange or website, not to mention your site's visitors. The service continuously scans all ad tags served by or to your organization, immediately detecting and then alerting on any ad tag or creative that is unknown, suspicious or infected with malicious code so you can remove and then block it, instantly shutting down the malware attack.

The Media Scanner's Malware Team also isolates the affected ad tag for further analysis, which allows the team to gain a better understanding of the code's origins, pathway, purpose and overall design. This in-depth analysis not only protects you, but also allows The Media Trust's Malware Team to further cultivate its deep institutional knowledge of anomalous and malicious code. This self-perpetuating, virtuous cycle keeps The Media Trust at the forefront of web, ad tag and mobile anomaly detection and continuously improves the level of protection the Company provides.

Resolution services for ad-serving business partners
Clients may also choose to share detected malvertising information with their upstream and downstream partners, speeding the removal of an infected ad from your overall online or mobile advertising ecosystem. When Media Scanner detects a malicious creative or tag, Resolution Services simultaneously alerts not just your organization, but also authorized business partners involved in serving the malicious ad. This resultant positive network externality improves not just the health of an individual ad execution value chain, but also The Media Trust's growing network of more than 500 leading publishers, ad exchanges, ad networks, agencies and enterprises.

With this simultaneous alerting service, you and your partners can immediately remove and then block the infected ad, significantly compressing the cycle times for malware detection, notification and remediation throughout your ad execution value chain, while also improving the overall health and security of the online and mobile advertising ecosystems.

First-party data protection
The Media Trust's Media Scanner protects websites from advertisers collecting data on your website visitors without your knowledge or consent. Known as 'data leakage', this unauthorized collection and subsequent monetization of your website's audience data by a third party is a serious issue facing all websites.

Without ever notifying or compensating your company, these third parties sell your first-party data often below market rates to other competitive websites. Along with lost revenue, the unauthorized collection of audience data may also violate your company's IT governance and privacy policies as well as the growing collection of governmental regulations and mandates.

The Media Scanner protects against data leakage by detecting, inspecting and analyzing all ads served onto your site. If the code is unknown, unauthorized or designed to capture your audience data, the Media Scanner's Data Protection team immediately alerts you so you can remove and then block the offending tag.

Creative policy enforcement
Leveraging its proprietary ad tag scanning technology, Media Scanner continuously inspects and analyzes every ad tag to assure they do not violate your organization's advertising policies. More specifically, Media Scanner conducts a comprehensive quality assurance check on each tag's technical and creative components. Whether you are a publisher, network, exchange, DSP, SSP or agency, this service ensures on a 24/7 basis that the ad tags achieve 100% compliance with your creative policies as well as any state and federal regulations.

When the Media Scanner service does detect a technical or creative policy violation - including fraudulent, offensive, competitive, black-listed or channel-conflict ads - the service immediately sends an alert so you can take appropriate actions. To ensure all ads continually meet your technical and creative policies and guidelines, Media Scanner can scan, inspect and analyze tags pre-launch and in flight, and easily supports display, rich-media, video, search or mobile advertising.

For technical specification enforcement, the Media Scanner service provides:

  • Continuous, 24/7 monitoring of an ad's technical components pre-launch and in flight
  • Continuous, 24/7 monitoring of any changes made to an ad's technical components in flight
  • More than 25 different technical metrics for assessing and evaluating an ad's technical aspects, including audio utilization, pop ups, CPU usage, file size and load time

For visual quality policy enforcement, the Media Scanner service provides:

  • Four major types of metrics used for alerting and client reports, with each providing multiple sub metrics:
    • Industry or vertical
    • Advertiser company and/or brand
    • Creative Characteristics
    • Landing Page
  • Continuous, 24/7 monitoring of the ad's creative components pre-launch and in flight
  • Continuous, 24/7 monitoring of any creative changes occurring in flight
  • Cataloguing of all creative by ad tag, if a manual review is necessary
  • A client-specific creative library, which is a database of all the creative detected and made searchable by any of the above criteria

Customized Reporting and Alerts Enable Continuous Enforcement
Whether detecting for malware, data leakage or quality issues in a tag's creative or technical components, the Media Scanner provides you and your team with robust alert and reporting engines, which enable instant alerting and notification as well as reports detailing site activity generated daily, weekly or any client-defined frequency. The solution is also able to export issues directly to your upstream partners, which speeds the resolution of the issue more quickly and efficiently.