Data Protection

Media Scanner™ protects your website from first-party data leakage

Data leakage results in lost revenue and privacy violations
Occurring with greater and greater frequency, data leakage is the collection of your valuable first-party data by the various third parties accessing your site, which then resell your data or redirect your web audience to competitive sites, without ever notifying or compensating your company. Unfortunately, most marketing and web security teams fail to track and monitor these third parties, so they never realize their valuable audience data is leaking off the website.

Along with lost revenue, having a host of unwanted or unknown trackers on your site may also violate your own IT governance and privacy policies as well as the growing collection of governmental regulations and mandates. Collectively, these can damage both your brand and your corporate reputation.

Prevent data leakage and privacy violations
By scanning your website on a continuous, 24/7 basis, The Media Trust's Media Scanner™ for Data Protection prevents data leakage by monitoring, analyzing and reporting on the vendors, domains, data trading partners, and data tracking elements present on your site. This timely and actionable information helps you detect, manage and resolve unauthorized website activity among your data, analytics and advertising partners.

Media Scanner scans your website at appropriate frequencies to ensure your valuable first-party data is protected on a 24/7 basis. It provides you with:

  • Granular visibility and continuous control of what's on your website, how long it's been there and its purpose or function
  • Immediate notification and alerting so you can quickly resolve data leakage issues
  • 24/7 in-house, on-shore technical support staffed by experienced software engineers
  • Comprehensive, yet flexible reporting that gives you the detailed visibility and control needed to manage and protect your site

This Security-as-a-Service offering, detects, catalogues and alerts on a wide range of data leakage elements, including:

  • Domains/hosts/URLs
  • Pixels
  • HTTP/HTTPS utilization
  • Browser cookies (Name, Lifespan, Unique/non-unique categorization)
  • DOM storage manipulation
  • Flash cookies

The solution also provides detailed background information on the domains and cookies present in the scan execution, including:

  • Parent company
  • Company description
  • Company website and privacy policy
  • Company contact information
  • Services provided
  • Browser cookie definition and purpose

Furthermore, the solution easily lets you define your own white list and black list of domains and cookies. You can also change or modify this list at any time. With this approach, your team only focuses its time on domains and cookies detected that are new or unauthorized. If your team does not currently categorize these entities, The Media Trust can assist you in defining, organizing and managing them.

How Media Scanner for Data Protection works
To get started with Media Scanner for Data Protection, you enter the site domain(s) into the system along with the desired scan frequency, the geographic areas to scan, your white/black list of domains, and your cookies and other data collection methods you want flagged. Once this information is entered, the system will immediately start scanning.

Upon detection of an unknown or black listed third-party code, the Media Scanner system immediately alerts you via email, so you can remove and block the offending code, preventing any more of your first-party data from leaving the page.

If the domain is unknown or of concern to the Media Scanner Technical Support Team, they notify the company's Malware Team, which will immediately capture and isolate the code and begin an immediate forensic examination to determine its intent, purpose, pathway and possible origins.

Customized reporting and alerts
Whether detecting for malware, HTTPS, data leakage or site performance issues, the Media Scanner provides you and your team with robust alert and reporting engines, which enable instant, real-time alerting and notification as well as reports detailing site activity generated daily, weekly or any client-defined frequency and distribution. The solution is also able to export issues directly to your upstream partners, which speeds the resolution of the issue more quickly and efficiently.