Media Scanner™ enforces and maintains encryption compliance
HTTPS encryption presents website operators with unexpected challenges
As reports on the government's wide-spread surveillance programs emerged, Google, Yahoo and others responded by either starting or accelerating the encryption of data moving between their servers. Encrypting this data prevents government agencies and others from monitoring internet traffic at the macro level, but it also changes how website operators and marketers manage their sites.
Converting a website to HTTPS is an all-or-nothing proposition
The challenge of encrypting a website lies in ensuring every single aspect of the site experience is encrypted on a 24/7 basis, which means you must take an 'all or nothing' approach to encryption.
And this process cannot happen in a vacuum. For example, when a website operator encrypts every page, the overall site still may not be 100% secure. Why? Because the third-party code used to render the site probably lacks encryption, enabling non-secure calls to proliferate across the URL.
Clearly, the growing reliance on third-party code, content and ads makes encryption challenging not just for website operators, but also for ad exchanges, third-party content providers and others. So the obvious question is "How exactly do you achieve and maintain HTTPS compliance?"
How Media Scanner™ for Encryption Compliance works
By continuously monitoring and inspecting the third-party entities accessing your site, The Media Trust's Media Scanner for Encryption Compliance ensures websites, ad tags, and third-party code and content making calls to and from your site are always encrypted. The solution also automates the process of enforcing and maintaining HTTPS compliance across your vendor base.
The Media Scanner works by executing - from a secure HTTPS domain - a browser experience that displays the exact same content a visitor sees when the site serves the page. Unlike its competitors, The Media Trust has a local presence in more than 500 cities located around the globe so it can successfully emulate all user targeting, including behavioral, demographic and geographic. Media Scanner records a 'fail' if any URL requesting call or responding call with the browser is not executed via HTTPS.
Upon detecting a 'fail', The Media Scanner's robust alerting and report engine sends an immediate alert, providing details on the offending URL, tag or content, the call's pathway and the vendors involved. The service also provides reports on all site, tag or content activity, which can be sent daily, weekly or any client-defined frequency and distribution.
Media Scanner ensures comprehensive HTTPS compliance for websites by also scanning and analyzing all "in-iFrame" content and rich media creative. Media Scanner also enables various automations - including clicks, keystrokes and mouse-overs - for any creative or content requiring user interaction.