Malware Prevention

Media Scanner™ protects against malvertising

Continuous detecting and alerting on all ad tag anomalies
The Media Trust's Media Scanner™ provides real-time protection against malvertising by monitoring and analyzing all ad tags and creative files flowing through your advertising ecosystem. With a physical presence in 500 cities located across six continents, Media Scanner's proprietary ad tag scanning technology provides you with:

  • Continuous, 24/7 protection against all detected web anomalies or actual malware
  • Immediate notification and alerting so you can remove and then block the suspicious or malicious ad tag
  • Comprehensive analysis of each anomaly detected, which leads to a better understanding of the code's pathway, origins, intent and overall design
  • 24/7 in-house, on-shore technical support, staffed by experts in malware, security and site operations
  • Access to The Media Trust's unparalleled view into the online and mobile ecosystems so when malvertising is detected elsewhere, the solution and the Malware Team immediately compare all related activity, alerting you to remove and block the suspicious code

Reduce your security and advertising operation costs
With The Media Trust's suite of Security-as-a-Service offerings, you replace costly capital expenditures with an operating expenses (OpEx) model that reduces costs for both IT and site operations:

  • No implementation costs to incur
  • No internal resources needed to support or administrate the Media Scanner solution
  • No additional hardware or software to maintain or update

You'll also eliminate the increasingly high costs associated with a malware attack, including intangible costs such as damage to your brand and corporate reputation as well as the opportunity costs associated with re-directing your resources to the attack.

Secure ad tags and creative across all platforms and device types
The Media Trust monitors, inspects and notifies on anomalies detected in ad tags appearing across all online and mobile websites, mobile apps and gaming consoles. More specifically, the company's suite of SaaS services supports online and mobile advertising for PCs, plus all major smartphone and tablets running on the Android, iOS, Blackberry and Microsoft platforms. Media Scanner also supports all major gaming consoles, including XBOX and PlayStation as well as IP-enabled television.

How Media Scanner for Malware Prevention works
Media Scanner integrates with your ad exchange, ad network, Demand Side Platform (DSP) or publisher ad serving systems via API, which enables the seamless delivery of all ad tags to the Media Scanner solution. Upon receipt of your ad tags, Media Scanner immediately begins scanning and inspecting them for malicious behavior, both prior to and continuously during campaign flight.

Upon detection of suspect activity, anomalies or overt malware, the Media Scanner system immediately sends an API call and notifies you and your team via email, so you can remove and block the offending tag, which shuts down a malware attack before it can cause any harm to your site, your consumers and your brand.

If the malicious activity persists, The Media Trust's Malware Team contacts you via phone to discuss next steps. The Media Trust supports all clients with its own 24/7 in-house, on-shore customer support, which is staffed by experienced malware experts and software engineers.

And not only does the Media Scanner service detect all suspect activity, anomalies and overt malware it also captures and isolates the suspect code so it can begin an immediate, in-depth, forensic examination to determine its intent, purpose, pathway and possible origins. This in-depth analysis not only enables a quick resolution, but further cultivates the company's institutional knowledge of malware. This self-perpetuating, virtuous cycle keeps The Media Trust at the forefront of malware detection and continuously improves the level of protection the Company provides.

Speed remediation of malware incidents
Clients may also choose to share detected malware information with their upstream and downstream partners, speeding the removal of a compromised ad tags from your online and mobile advertising ecosystem. When Media Scanner detects malicious activity, Resolution Services simultaneously alerts not just your organization, but also authorized business partners involved in serving the malicious code. This resultant positive network externality significantly compresses the cycle times for malware detection, notification and remediation throughout your advertising execution value chain, while also improving the overall health and security of the online and mobile digital ecosystem.