As an ad exchange, ad network, demand side or sell side platform you have enough to worry about from managing partner and publisher inventory to getting advertiser campaigns launched. The Media Trust can help you manage some of your online and mobile ad operation processes so you can focus on revenue-generating activities.
Trust that your clients' ad campaigns are being trafficked properly, but verify through us.
Verify Campaigns Are Reaching Their Intended Audience
The Media Trust can help you manage some of your online and mobile ad operation processes so you can focus on revenue-generating activities. Trust that your clients' ad campaigns are being trafficked properly, but verify through us.
Let the Media Trust provide third-party verification that your clients' ad campaigns have launched correctly across your exchange, network or platform through Media Verifier. We automate the screen shot capture and virtual tear sheet production for you, so you can just forward the report to your clients instead of wasting internal resources and time on performing this task manually. By integrating The Media Trust into your ad server we can immediately begin the verification process once a campaign has launched. This includes verifying audience targeting parameters included in the insertion order (such as demographic, geographic and behavioral) against the intended audience if necessary. We immediately notify you of any incorrect delivery, execution or targeting issues before they become make-good situations with clients. We support verification for most types of online and mobile ad formats- from search and display to video pre-roll and apps.
Identify Sales Opportunities
Leverage our data to discover new sales opportunities with advertisers who are spending ad dollars with your ad network or platform partners and not directly with you. Our system identifies where ads originate from (DSP, exchange, network or SSP) before passing through your system. By understanding the sequence of events occurring in an ad tag you can gain valuable insight into where advertisers are allocating their budgets over time and react accordingly.
Protect Your Revenue and Reputation
To enhance the overall quality of your network or platform, and further differentiate your company's offering with both advertisers and publishers, The Media Trust offers the Media Scanner suite of services.
Before a campaign even launches, our creative QA audit process identifies any excessively large file sizes and latencies in the execution of the ad creative which can hamper page loads and inevitably user experience. As part of the audit we add the scanned creative to our database, providing you with your own searchable library of ad creatives categorized by industry and brand name.
Once a campaign has launched we continuously scan your ad tags (direct advertiser and agency tags as well as those from your ad network and platform partners) so we can alert you to overt or potential malware running through these ad tags. Working with The Media Trust also allows you to benefit from our client network when malvertising is discovered running through our other clients' ad tags, ensuring you are notified before these attacks reach your inventory partners and publisher websites.
By scanning these same ad tags we can also identify which advertisers, DSPs or third-party data exchanges are executing web cookies, pixels and even flash cookies in the browsers and computers of your publishers' visitors. The potential data leakage can lead to these users being targeted by advertisers off of your network resulting in lost advertiser opportunities for you and your inventory partners.
If not identified early enough, each of these situations can lead to lost revenues and reputation with advertisers and publishers alike.
Provide Transparency and Control to Your Inventory Partners
As a value-added benefit to your publishers, The Media Trust's platform can be leveraged to provide ad creative and data leakage transparency to publishers within your network. By giving select publishers a means to see what advertisers are running on their website through your network and providing them with information on the various cookies and pixels being executed as part of the ad serving process, you can develop closer relations with your publishers and open up new inventory opportunities in the process.
This functionality can be further extended to allow publishers to approve specific advertisers and creatives before it is allowed to run on their website, ensuring block lists and website guidelines are being adhered to.
Still have questions? Want to get started? Contact us here.