Retail

Protect your ecommerce websites and apps from malware and data leakage

Online shopping's continuous double-digit growth rates benefit more than just retailers—they also benefit online hackers and fraudsters. With their high-volume traffic and access to troves of consumer data and credit cards, these sites have become the perfect target for web-based malware. Hackers and fraudsters find it especially appealing that retailers rely so heavily on third-party vendors to serve their site.

Unbeknownst to many retailers, the third-party services they use to render their websites and apps—data management platforms, content delivery networks, automated marketing services, videos, product reviews, social media tools and more—can unintentionally function as a conduit for malware and data leakage as well as surreptitiously monetize and track consumers' behavior on their site. These services operate outside the retailer's website infrastructure, which means IT and marketing have no visibility or control over vendor activity and what the consumer experiences in their browser.

Website Governance
To protect their brand and ensure a safe browsing experience, retailers should establish and maintain strong website governance, which is the real-time management of the third-parties accessing their site or rendering in their consumers' browsers. The Media Trust enables retailers to know every company behind the domains and cookies rendering on their site visitors' browser.

The Media Trust also provides details on the domain's or cookie's purpose, pathway and origins. And because the third-party service providers used to render the site routinely change, it's critical that a retailer's IT and ecommerce teams have real-time knowledge of which vendors should and should not be present. Without this information, it's nearly impossible to secure the website and gain control over how these third parties utilize your first-party data.

Malware and Data Leakage Prevention
To launch a malware attack on an ecommerce site, hackers first identify a third-party website vendor with weak security controls and then figure out a way to compromise their servers. With control of these servers, the hackers can then target a retailer's website or shopping app via this third-party vendor, deploying web-based malware to perform a variety of actions—download harmful exploit kits, steal credit card numbers and other personal information, redirect the consumer to a phishing site or leverage the third-party code to deface the retailer's website.

In addition to preventing web-based malware, online retailers must also be concerned about data leakage, which is the collection of valuable website audience behavior—also known as first-party data—by the various third parties executing on the consumer's browser. These third parties often resell this data or redirect the site's audience to competitive sites, without ever notifying or compensating the retailer. Along with lost revenue, having a host of unwanted or unknown trackers on an ecommerce site can negatively impact site performance and violate a retailer's own IT governance and privacy policies as well as the growing collection of government regulations and mandates.

With a physical presence in 500 cities located in six continents, The Media Trust's proprietary website and ad tag scanning technology provides online retailers with the peace of mind needed to survive today's ever-changing threat environment. The Company's daily monitoring of millions of ecommerce, media and corporate websites and mobile apps as well as 10 million ad tags provides a panoramic view of the global online and mobile ecosystem.

As a result, The Media Trust's SaaS-based services can provide online retailers with actionable intelligence and real-time visibility of all the external code executing on the consumer's browser, which ensures the prevention of web-based malware, data leakage and site performance issues.